Media Anthropology

Cross-disciplinary is a study from two or more academics disciplines. Cross disciplinary usually use to achieve something from multiple perspectives and make natural connections between two or more disciplines.

Trans-disciplinary is where multiples discipline work together to creating something new by thinking across them and cross the boundary.

Qualitative research is by definition exploratory, and it is used when we don’t know what to expect, to define the problem or develop an approach to the problem. It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand. Common data collection methods used in qualitative research are focus groups, triads,  in depth interviews, uninterrupted observation, bulletin boards, and ethnographic participation/observation. It is intended to penetrate to the deeper significance that the subject of the research ascribes to the topic being researched. It involves an interpretive, naturalistic approach to its subject matter and gives priority to what the data contribute to important research questions or existing information. Qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them.
(http://goo.gl/PC4kJ)

Ethnography is the study of cultures through close observation, reading, and interpretation. Ethnographic studies is a methods of qualitative research developed by anthropologists, in which the researcher attends to and interprets communication while participating in the research context. It is also known as participant observation, in which the researcher lives within the setting and among the people she studies. Ethnographic research provides richly detailed, descriptive portraits of other cultures, groups and institutions. Such research often provides a basis for future studies, including comparative work.
(http://goo.gl/FPTBM)